The Australian Pollinator Week online platform went live today, following a three-month program rebrand. With the goal of growing pollinator awareness and outreach activities across Australia, the event platform boasts a fresh new image for Australian Pollinator Week.
“We wanted to develop a clean new look with a simple logo that could become synonymous with all pollinators” said Dr. Megan Halcroft, Founder of Australian Pollinator Week at this week’s launch. “So It seemed appropriate for pollen to become the central focus”.
The new logo is a clear, simple symbol of Australia, shaped by pollen grains. It takes its inspiration from the rich textures and colours found in diverse grains of pollen from plants.
Whilst the origins of Australian Pollinator Week are deeply rooted in a love for native Australian bees, Australian Pollinator Week seeks to be a celebration of all pollinators. Whether they are insect or non-insect pollinators, Australian Pollinator Week seeks to grow community understanding of the importance of caring for pollinators and the ecosystems where they live.
“At the heart of Australian Pollinator Week is community”, said Fiona Chambers, CEO of Wheen Bee Foundation who funded the program rebrand and online platform. “This is very much a grass roots initiative that enables communities to connect, have some fun and learn”
Australian Pollinator Week runs from 10-17th November 2019.
You can register an Australian Pollinator Week event and find existing events near you on the explore page of our website.