New look for Australian Pollinator Week Unveiled

The Australian Pollinator Week online platform went live today, following a three-month program rebrand. With the goal of growing pollinator awareness and outreach activities across Australia, the event platform boasts a fresh new image for Australian Pollinator Week.

“We wanted to develop a clean new look with a simple logo that could become synonymous with all pollinators” said Dr. Megan Halcroft, Founder of Australian Pollinator Week at this week’s launch. “So It seemed appropriate for pollen to become the central focus”.

credit SEM images: Asja Radja; Simulations: Asja Radja and Maxim Lavrentovich.
Credit SEM images: Asja Radja; Simulations: Asja Radja and Maxim Lavrentovich.

The new logo is a clear, simple symbol of Australia, shaped by pollen grains. It takes its inspiration from the rich textures and colours found in diverse grains of pollen from plants.  

Australian Pollinator Week

Whilst the origins of Australian Pollinator Week are deeply rooted in a love for native Australian bees, Australian Pollinator Week seeks to be a celebration of all pollinators. Whether they are insect or non-insect pollinators, Australian Pollinator Week seeks to grow community understanding of the importance of caring for pollinators and the ecosystems where they live.

“At the heart of Australian Pollinator Week is community”, said Fiona Chambers, CEO of Wheen Bee Foundation who funded the program rebrand and online platform. “This is very much a grass roots initiative that enables communities to connect, have some fun and learn”

Australian Pollinator Week runs from 10-17th November 2019.

 

You can register an Australian Pollinator Week event and find existing events near you on the explore page of our website.

Comments

  • Cairns and District Beekeepers Association Inc
    October 12, 2019 at 9:51 am

    Congratulations! We will be bringing this to the attention of our members at our monthly meeting today. Look forward to registering for an event next year!
    Graham Thornton (President)

    • Fiona Chambers
      October 15, 2019 at 9:54 pm

      Thank you Graham. We look forward to having Cairns and District Beekeepers Association involved.

  • kierankinney
    November 20, 2019 at 11:36 am

    beautiful website and logo!
    well done.
    Kieran Kinney

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